济南网络推广方案法则一：确定业务目标
Ji'nan network promotion program law: determine business goals
业务目标必须明确一下问题：一是确定目标市场，企业服务的顾客是哪一类?在什么地方?市场规模有多大?顾客有什么需 求等问题，这是制定营销策划方案的基础情报。二是对企业营销效果的确定。国际品牌网提醒，这里的效果不仅包括企业的获利能力指标，而且包括其他一些企业追 求的目标，如企业知名度，企业信誉等。
Business objectives must be clear about the problem: first, to determine the target market, customer service is what kind of customers in what place?. Two is to determine the effect of enterprise marketing. International brand network to remind, the results here are not only the profitability of the enterprise indicators, but also some other companies to pursue the goal, such as corporate reputation, corporate reputation, etc..
济南网络推广方案法则二：济南网络推广方式设计多样性
Enterprise marketing planning scheme two: marketing planning method design diversity
企业产生的途径是多种多样的。常用的方法有：
The way the enterprise produces is varied. Commonly used method
1.自己企业的经验。在长期的营销活动中，每一个企业都积累了一定的市场营销经验，这是企业无形的财富。借鉴过去营销活动成功的经验，分析当前的营销环境，产生新的营销策划方案；
1 their own business experience. In the long-term marketing activities, each enterprise has accumulated a certain marketing experience, which is the intangible wealth of enterprises. Learn from the successful experience of marketing activities, analysis of the current marketing environment, a new marketing plan;
2.向竞争对手学习。本企业的竞争对手特别是市场领袖的企业，他们掌握着大量的市场信息资料，所进行的活动很值得企业研究。国际品牌网觉得，认真分析竞争对手的，不仅可以发现竞争对手的弱点，还可以利用他们的经验，取他人之长，补自己之短。
2 learn from competitors. The competitors, especially the market leader of the enterprise, they have a lot of information on the market, the activities carried out well worth the study. The international brand network think, carefully analyze competitors, not only can find the weaknesses of competitors, but also to use their experience, take the long, make up their own short.
3.创新。企业在产品设计、服务方式、价格、销售、促销等各方面采取新措施，使得营销效果更好。
3 innovation. Enterprises in product design, service mode, price, sales, promotion and other aspects of the new measures to make the marketing effect is better.
对于各种营销活动方案的评价是优选的基础。评价一个活动方案优劣，一般从以下的几个方面进行比较：The evaluation of various marketing activities is the basis of optimization. Evaluation of a program of activities, generally from the following several aspects:
1.方案的期望收益，即比较各种方案的营销效益目标，如盈利指标有销售利润率、成本利润率、利润总额;市场发展目标有市场占有率、开拓目标市场层次与范围等；
1 the expected benefits of the program, that is, the comparison of various programs of marketing efficiency goals, such as profit margins, profit margins, profit margins, market development goals, market share, to explore the target market level and range, etc.;
2.方案的预算成本，即比较为各个方案投入费用的大小，包括固定投资和流动费用。
2 the cost of the programme is to compare the size of the cost of the programme, including the fixed investment and the cost of the flow.
济南网络推广划对于广告行业市场的竞争日趋激烈，营销策划愈发显得重要，。成交率网络营销策划认为要想成为一名出色的营销策划人，除了需要丰富的工作经验和专业知识外，还需要一定的实践经历。
Network marketing planning for the advertising industry is becoming increasingly fierce market competition, marketing planning is increasingly important,. Turnover rate network marketing planning believes that to become a good marketing planner, in addition to the need to enrich the work experience and professional knowledge, but also need a certain experience.
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