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济南网站优化:SEO图片优化的技巧

来源:嘉晟科技 发表于:2017-03-06 13:14:05
一.网站的权重、网站的权威性、网站的年龄,这些网站属性会在一定程度上影响图片的搜索引擎排名。
The weight of the site, the authority of the site, the age of the site, the site will affect the properties of the search engine rankings in a certain extent.
 
二.图片的位置,图片最好是放在自己的服务器上。很多网站是转载别人的文章,图片其实都是在别人的服务器上,这样虽然也是可以做排名的,但对于本站毕竟不利。另外图片不要放在网页太靠后的位置。
Two. The location of the picture, the picture is best to put on its own server. Many sites are reproduced in other people's article, the picture is actually on the other person's server, so although also can do the ranking, but for the station after all adverse. In addition, the picture should not be placed in the position of the site too.
 
三.图片展示内容,优化图片的展示内容,尽可能的使用有吸引力的图片。同样是减肥产品,一个性感美女图点击率明显高于纯粹的药品图。
Three. The picture shows the content, optimize the content of the picture, as far as possible the use of attractive pictures. The same is a weight loss products, a sexy beauty picture is significantly higher than the pure drug chart.

四.图片质量,高质量相片比内容模糊的图片更能吸引用户。同时在搜索结果中质量高的图更有可能以缩略图的形式展现。
Four. Picture quality, high quality photo is more than the content of the fuzzy image to attract users. At the same time in the search results in the quality of the picture is more likely to show in the form of a thumbnail.
 
五.图片的原创性,图片如果是原创的会有很大的优势,就跟内容一样,不一样新鲜的东西搜索引擎更感兴趣。
Five. The original image, if it is the original will have a great advantage, it is the same as the content, not as fresh as the search engine more interested in.
 
六.图片的格式、大小,建议可以将图片保存成JPG或是GIF的格式。搜索引擎通常将GIF格式的当作是标准的256色彩的图片,将JPG的当作是拥有上百万色彩的照片。在保证图片质量的前提下,尽可能的压缩图片的容量大小,这样对搜索引擎友好,同时也缩短了页面加载的时间。
Six. The format of the picture, size, it is recommended to save the picture into JPG or GIF format. Search engines usually GIF format as a standard 256 color pictures, the JPG as a picture of a million. Under the premise of ensuring the quality of the picture, as far as possible the size of the compressed image, so that the search engine friendly, but also shorten the time of the page load.
 
七.指定图片的宽度和高度。在网页加载过程中,如果指定图片的宽度和高度,即使图片还没有下载完毕,网络浏览器也可以开始显示网页,可以提高网页载入速度,从而提高用户体验。
Seven. Specify the width and height of the image. In the course of loading of web pages, if the width and height of the pictures are specified, the web browser can begin to display the web page, even if the image is not downloaded.Into the speed, so as to improve the user experience.
 
八.图片ALT标签,Alt标签可为搜索引擎提供关于图片主题的有用信息。搜索引擎是不认识图片的,搜索引擎是通过Alt标签来确定图片要返回在哪个关键词的搜索结果中。这一点至关重要,ALT标签将图片和网页主题内容很好的联系起来,并且如果图片无法载入,Alt文字还会直接反应给用户。Alt标签的内容应符合关键词原则,精确不堆砌,与网站内容、标题和描述息息相关。
Eight. ALT tags, Alt tags for search engines to provide useful information about the subject of the picture. Search engines do not know the picture, the search engine is determined by the Alt tag to return to the image of what keywords. Search results. This is very important, ALT tags will be the picture and the theme of the web is very good contact, and if the picture can not be loaded, Alt text will directly react to the user. The content of the Alt tag should be in compliance.Key word principle, accurate not stack, and the site content, title and description are closely related.
 
九.图片的命名,取一个和网页内容相匹配的图片名称很重要,文件名可向搜索引擎提供关于图片主题的线索。而当用户在浏览到图片名时,也可以很好地识别图片信息。
Nine. The name of the picture, and the content of a web page to match the image name is very important, the file name can be provided to the search engine on the subject of the picture clues. And when the user browse to the picture, you can also very good image information.
 
 默认的名字对搜索引擎没有任何的沟通作用,因此应该事先设定一套命名结构体系。
The default name for the search engine without any communication function, and therefore should be set in advance a set of named structure system.
 
十.优化图片所在的页面
Ten. Optimize the picture of the page
 
优化图片所在的页面以及图片周围的内容很重要。图片所在的网页以及图片周围的内容会向搜索引擎提供关于图片主题的重要信息,尤其是页面标题,优化这些内容可以提高图片搜索结果。尽可能把图片放在相关文字的旁边。每张图片对应一个单独的目标网页,就像每个关键词也对应一个网页一样,多了就是重复,搜索引擎会乱,会分不清图片的主题。
Optimize the image of the page and the contents of the image is very important. The web page and the contents of the image will be provided to the search engine to provide important information about the theme of the image, especially the page title, optimize these content can improve the image search results. As far as possible to put the picture on the side of the relevant text. Each picture corresponds to a separate target page, just as each keyword is also a page like, more than a repeat, search engine will be chaotic, can not tell the theme of the picture.
 
十一.网页内容质量高,图片的排名同样是离不开网页的内容质量,网页的内容质量越高,图片就越有可能出现在图片搜索结果中。
Eleven. Web content quality is high, the picture of the same can not be separated from the quality of the content of the web page, the higher the quality of the web page, the more likely it is to appear in the image search results.
 
十二.扩大图片数量,扩展图片的主题,图片搜索对网站来说,并不只有产品图片这么一个直接获取用户的方法,企业相关、企业新闻、产品指南等图片都可以拿来用,这就和挖掘长尾关键词一样,不同的长尾关键词也对应着不同的词。
Twelve. Expand the number of pictures, expand the theme of the image, image search on the site, not only product image so a direct access to the user's method, business related, corporate news, product guides and other pictures can be used, and this is a long tail of key words, different words are also different.
 
十三.图片所处的文件夹环境,按图片类型或内容,将图片存放在不同的文件夹中,文件夹名称与这些图片相关,不同类型的图片放在对应不同的文件夹。
Thirteen. The picture is in the folder environment, according to the type or content, the picture is stored in a different folder, folder name is related to these pictures, different types of pictures placed in different folders.
 
十四. 图片的锚文本
Fourteen. Mao Wenben
 
确保图片或图片链接有相关的向用户说明的Title信息,这可以提高用户体验并帮助用户了解链接指向哪些内容。
 Make sure that the images or images are linked to the user's Title information, which can improve the user experience and help users understand what the link points to.
 
十五.图片外链,图片的外链、引用数量、广泛度对于搜索引擎来说也是一个很重要的指标。网页的排名需要外链,而图片排名也是一样,只不过这个外链和网页外链有点不一样,很多人转载文章都是直接引用图片的URL,你的图片被哪些引用同样会影响你图片的排名,就是页面排名中的垃圾外链和高质量外链是一个道理。在外部引用这个图片的次数越多那么搜索引擎发现它的机会就越大,其权重在同类型的图片当中就会逐渐提高,得到一个较好的排名也就是理所当然的了。图片的外链做法和关键词外链做法是一样的,准确来说更简单,因为现在关键词链接越难越难留,而图片的URL是允许的,做软文的时候加入站点图片URL就行了。
Fifteen. The picture outside the chain, the chain of pictures, reference number, wide range of search engine is also a very important indicator. Web page ranking need the chain, and the image ranking is the same, but the chain and the chain is a bit different, a lot of people reprint articles are direct reference pictures of URL, you can also affect the image of the rankings, is the page ranking in the garbage and high quality chain is a reason. In the external reference to the number of times the number of search engines to find that it is the greater the opportunity, the right to focus on the same type of image will gradually improve, get a better ranking is a matter of course. The picture of the chain practices and the chain is the same as the chain is the same, accurate, more simple, because the link is more difficult the more difficult to stay, and the picture of the URL is allowed, do soft Wen to join the site URL.
 
十六.图片的访问数量,用户是搜索引擎的老板,一张图片的访问量越高,搜索引擎也会认为他越流行,给予的排名权重也会越高。
 
Sixteen. The number of visitors to the picture, the user is the owner of the search engine, a picture of the higher the number of search engines will think he is more popular, given the weight will be higher.
 
以上就是SEO排名的一些小技巧,希望大家认真观看,可以有自己的思维,属于自己一套的优化方式
 
Above is the SEO ranking of some small skills, I hope you can seriously watch, you can have their own thinking, is a set of optimization methods