部分企业网站网络营销效果不明显并不是网络营销技巧不够或者推广功夫不到家，根源是网站内容长时间不更新。企业网站内容及时更新看起来似乎是简单易行的事，但仔细分析就会发现，企业网站内容及时更新需要有专门的技术人员、有专门的文案撰写人员、有值得向用户推介的素材等，而相当部分企业不完全具备这些因素，致使其网站内容长时间不更新，成为“死水”网站，丧失了网络营销功能。因此，企业应安排专人负责文案撰写和网站更新工作，吸引到长期用户，从而逐渐建立起用户对企业品牌的忠诚度。
Part of the network marketing network marketing is not obvious, and not the network marketing skills are not enough or promotion efforts are not home, the root cause is the site's content is not updated for a long time. Enterprise website content update seems to be a simple thing, but careful analysis will find, enterprise website content update requires specialized technical personnel, have special copywriters, worthy of promotion to the user of material, and a considerable part of the enterprise do not fully meet these factors, resulting in the website content for a long time not update, became the site of "dead", loss of function of network marketing. Therefore, enterprises should be responsible for writing and web site update work, to attract long-term users, so as to gradually establish the customer's loyalty to corporate brand.
主要注意以下五个方面：
Mainly pay attention to the following five aspects:
(1)用户往往依靠网站导航判断能否满足他们的需要。因此，网站导航需要具备简单清晰一致有效的忒单，增强企业网站的层次感和清晰感，从而赢得消费者的信任。
(1) users can often rely on the site navigation to determine whether they can meet the needs of. Therefore, navigation website need with simple, clear and consistent and effective te of single, enhanced enterprise website the sense of hierarchy and clear sense, to win consumers trust.
(2)企业网站是为了宣传企业的，因此，为了让更多消费者发现、浏览甚至长期浏览公司的网站，就必须以网络营销为导向，让主流搜索引擎抓取本企业网站的更多的页面，在搜索结果中表现得更好。
(2) enterprise web site is to promote the enterprise, so, in order to let more consumers find, browse and even long-term view of the company's website, it must be based on the network marketing as a guide, so that the mainstream search engines to grab more pages of the enterprise web site, in search results show better.
(3)在满足用户的信息需求的前提下，企业网站应力求做到简洁，便于用户使用，一些便民服务诸如天气预报、票务查询等功能最好不要出现在企业网站上，更不能把企业网站做成像游戏网站一样花哨。
(3) in meeting the needs of the user's information premise, the enterprise web site should strive to be concise, easy to use, some convenience services such as weather forecasts, ticketing and other functions are best not to appear on the enterprise web site, but also can not be the same as the website of the enterprise imaging games.
(4)企业网站设计侧重于简单、美观，给用户留下良好的第一印象。
(4) the design of enterprise web site focused on simple, beautiful, to give users a good first impression.
(5)在信息表现形式上，以文字为主，图片为辅。即使是使用图片，也要用图形处理工具把图片的大小处理到一定标准，这样网页下载速度快，节省用户的时间。
(5) in the form of information expression, the text is the main and the image is a supplement. Even if it is to use the picture, it is also used to deal with the graphics tools to the size of the picture to a certain standard, so that the web page download speed, save the user's time.
济南嘉晟网络科技有限公司，是一家专注于高端网站建设、网络推广、微信营销、微网建设、400电话、挂机短信和品牌传播的网络服务机构。多年的磨练，使我们在创意设计、营销推广到技术研发拥有了丰富经验，我们擅长倾听企业需求，挖掘品牌核心价值，整合高质量设计和最新技术，为您打造有价值的创意设计体验。
Jinan Jia Sheng Network Technology Co., Ltd., is a focus on high-end web site construction, network promotion, micro channel marketing, micro network construction, 400 telephone, hook SMS and brand communication network services. Years of training, so that we have a wealth of experience in creative design, marketing, technology research and development, we are good at listening to business needs, tap the core value of the brand, integration of high quality design and the latest technology, to create a valuable creative design experience.
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